Small Business Website Management
Whether done by company employees or outside professionals, Website Management is rapidly becoming critical to large and small businesses alike, in order to maximise the potential of the internet to draw in new customers and improve earnings from existing ones.
There was a time when you could treat your website a bit like you treated your company brochure. Every couple of years you would go through a big process to find the right supplier to re-design and develop it, you’d have meetings to agree look and feel, reviews of content and after a few late nights and last minute changes by the CEO, the result would be unveiled to the world with a great fanfare.
Great excitement would quickly be followed by bored acceptance, dust would gradually form, and after a while someone would note that it looked a little old fashioned and the whole process would start again.
That may have worked in the past, when just having a website was enough, but increasingly in this connected, social networking world, it’s no longer helping your business to have a website which sits still between major re-designs. Your company’s entire web presence needs to be kept constantly up to date, fresh, and in-touch with what’s happening in your market and with your customers. This is where Website Management comes into the picture.
You’ve probably heard the term “webmaster” which originally described the person who looked after a website. Stereotypically they would be a geeky character sat in a basement somewhere surrounded by old monitors, a bit like Moss in “The IT Crowd”. Whilst historically the role was largely technical, over the last few years it has needed to expand to encompass marketing and customer service skills. In addition the development of web technologies such as content management systems (CMS) now enables less technical people to carry out the majority of updating work on websites using little more than word processing skills.
The result of all this is the rise of a new breed of Web Management professionals whose job it is to keep the company website constantly updated, to write or collate company blogs, and to manage and co-ordinate the company’s official social media channels, keeping the whole lot interconnected and fresh. In bigger company’s this role will be done by whole team’s of people, but what about smaller businesses who can’t afford such luxuries?
Some microbusiness owners are IT literate enough to be able to keep some interaction going on Twitter and Facebook, maybe even to do the occasional blog, or perhaps run a WordPress site. Many more are not able to do even this due to a lack of skills or time. In larger small businesses they may have someone who looks after their IT, often on a part time basis, but whilst they may have technical web skills they probably don’t have a marketing and customer service background.
As a result many, even most, smaller businesses are loosing out on the huge opportunities presented to them by the web, but that needn’t be the case. Social Networking skills are already easily available on a monthly or weekly sub-contract basis and fully interconnected Website Management services are now beginning to appear. Using this type of service enables smaller businesses to employ a professional who brings constant focus to enhancing and making the most of their web presence, whilst avoiding the long term fixed cost of having their own in house people.
Your Website Manager, whether company employee or external consultant, should run your entire company Web Presence for you. Possibly from initial technical set up and website design, but certainly to include page updates, blogging, social posts, news updates, basic SEO, analytics and reporting, security, back-up management, and suggesting and implementing improvements. This new role is rapidly becoming key in the battle for customers in today’s ever more competitive world.
At No Worry Web we specialise in website and social media management helping small businesses to create and, more importantly, manage their web presence, including site, social media, blogging, analysis and more, for one simple monthly fee, with no long term contracts. Find Out More Here.